Cheryl Donnison

Cheryl DonnisonPotentia Coach
Coach Profile
Cheryl Donnison

Cheryl achieves real, sustainable change with individuals and teams who are interested in how things could be, have the scope to do things differently, the courage to try, and can act fast when the opportunity arises”


Cheryl develops senior individuals and teams to:

  • address the gap between current performance and achievement of their true potential
  • increase the certainty of outcome
  • reduce your risk
  • realise greater value from your leadership investment

Her commitment and passion for change is underpinned by the firm belief that people and talent are the true differentiators in modern organisations. She uses a collaborative approach with clients and their key stakeholders to enable them to meet the needs of their organisations. She takes time to understand their organisation – her coaching is tightly aligned to their desired organisation outcomes. Her clients tell her that she is quick off the mark with a powerful, pragmatic approach that makes a sustainable difference. As a coach she is determined, insightful and highly professional, supporting senior individuals who want to take their performance on to the next level. She has a real depth of psychological training expertise and experience that helps her understand people and what makes them tick.

Cheryl has worked as a transformational coach for 16 years; her experience ranges from working with senior leaders of public and private sector organisations through to entrepreneurial leaders of large SME’s. Clients include McKinsey, PwC, TD Waterhouse, DLA Piper, Britvic, Addleshaw Goddards, over 10 Universities, the NHS and a large number of high growth SMEs. Based in UK, she works extensively across the UK, in Europe, US and Middle East. Cheryl offers a bespoke coaching service to those wishing to:

  • role model the leadership behaviours that support and enhance the organisation’s strategy
  • further develop communication skills and emotional intelligence
  • improve personal effectiveness, impact, influence, credibility and gravitas
  • develop strategic thinking
  • developing value by building authentic Leadership Styles
  • lead change of self, team and organisations
  • build a coherent, high performing management team/ Boards


  • Accredited NLP Practitioner
  • PG Cert Business Coaching
  • Diploma in Coaching excellence
  • A coaching supervisor through training with The Bath Consultancy Group
  • A Registered British Psychological Society Psychometrician – MBTI

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