What is Potentia?

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What is Potentia?


Alison conceived the concept of Potentia whilst waiting for inspiration to shape innovative ways to encourage authentic behaviour change into an organisation she was working for at the time.

 Watching raindrops slide inevitably down the window pane outside the office, dripping off the window ledge into invisibility, this repetitive cycle of lost energy brought to mind the approach businesses have traditionally used in their drive to improve performance; to “throw some more mud at the wall and hope it sticks a little longer”. Reflecting on what causes orthodox ‘training’ methods to fade over time, Alison connected with the start of a lifetime’s personal path to understand how to unlock hidden, untapped, performance and potential first in individuals, and ultimately in our collective gifts and talents. It proved to be the beginning of Alison’s quest and passion for creating environments and cultures that allow us to give of our most honest and authentic selves to what we do. This has been a colourful journey so far, and continues to delight, surprise, scare, and challenge Alison in the work she is committed to doing.


Investing 30 years in designing, delivering, leading and evaluating organisational learning approaches in her work so far , Alison launched, and continues to develop the evolving PotentiaCoach ethos and community to offer clients the optimum conditions to create powerful, positive change.


We all acquire insight, awareness, knowledge, talents and wisdom from a diverse range of conscious and unconscious motives. For some this may be a need, a ‘survival’ necessity even, a drive for increased emotional safety. For others, a curiosity to ‘understand’ more than to ‘know’. There is a constant tension between living our habits and patterns, and a desire to break through what we do at a conscious level and move towards being able to hold a space of ‘not knowing’ in order to find new ways of being. Organisations have historically invested in ‘knowing’, believing that knowledge will enable employees to be better at what they do.

It’s much deeper than this. We are only prepared to be brave with our vulnerability when we feel safe to do so. Employees will inhabit a wider sense of their potential when they feel authentically connected to their purpose in their work. When they feel valued, significant, that they belong, and that all of their contributions are held with dignity, respect, and trust. These attributes are at the centre of how PotentiaCoach works with all of our clients. We firmly believe that if we are extending our own selves beyond our personal comforts, when we embody and practice what we coach, then our clients feel they can too.

A background in international HR, Organisational Learning, and operational management across a number of industry sectors, both public and private, has equipped Alison with a rich insight into what organisational leaders want from their investment in their people, and critically, what people want from the investment in them!

Experience with international corporations in the Middle East and Europe in transport, logistics, finance, chemical and food process manufacturing, utilities and healthcare enables Alison to assimilate the culture and purpose of PotentiaCoach’s clients.

Alison has set out over the last 7 years to bring together a group of collaborators with one thing in common within the spirit and purpose of the PotentiaCoach ethos. A curious desire to understand how and why we learn, and what makes us consider change.

PotentiaCoach’s catalysts and coaches come from all walks of industry and life: consulting, operational leadership, coaching, public service, and private sector commerce. This rich collective of wisdom, experience, knowledge and expertise enables us to match members of our team to our clients’ needs, offering a depth of consulting, coaching, and learning expertise.

You might relate to Alison as a Master NLP Coach, Master Timeline Therapist, Master Hypnotherapist, human and equine Reiki Master Practitioner, executive coach, qualified mediator, registered psychometrician, and committed Global Citizen. Or you might relate to her as a quietly curious, compassionate, reflective introvert who asks you the question that will most enable you to choose positive change for yourself. Whichever description connects with you, it’s the one that works for you. Oh, and she holds firmly to her belief that we only truly begin to embrace our hidden potential when what we are doing feels a little scary and a little exhilarating!



Spilt Line




We believe in fully understanding our clients’ needs at the deepest level, whether large corporation, small enterprise, or private individual.

When we engage with a client, the first interaction is a detailed consultation during which both our client and we take the time to listen, understand and clarify needs and expectations, and to express these as meaningful outcomes to meet the client’s goals.

From this collaborative exchange of knowledge, thinking, and ideas, we may suggest a single development solution or for more complex, multi-faceted needs we may suggest a series of activities which we believe will enable effective, sustainable movement, change and results.

We work with corporate clients to produce a fully scoped proposal to meet requirements, timescales, budget and expectations.

We help private clients arrive at a personal coaching plan setting out the goals they wish to achieve and which can be accommodated within their work and life.

Accreditations & Memberships

Potentia’s coaches, catalysts and facilitators are qualified and registered with the following professional bodies:

European Mentoring and Coaching Council
Chartered Institute of Personnel & Development (UK)
The Newfield Network (USA)
The British Psychological Society (UK)
The Register of Competent Psychological Test Practitioners (UK)
The Law Society (UK)
UK Mediation & The Open College Network (UK)
The American Board of Hypnotherapy
The American Bureau of Neuro Linguistic Programming
TimeLine Therapy®Association
Master Practitioner in Time Line Therapy™
The Institute of Leadership & Management (UK)
The Complimentary Therapy Association (UK)
MacMillan Cancer Support
The International Federation of Aromatherapists
The Usui Reiki Method of Natural Healing